Tara Jones is CEO and co-owner of Reel Dwellings TV…By Inman News, Monday, December 15, 2008.
Real Estate Connect Speaker Profile: Tara Jones

… a real estate video company. Jones will speak during a Digital Video Summit at the upcoming Real Estate Connect conference in New York City, which runs from Jan. 7-9.

Jones answered a set of questions posed by Inman News:

What do you see happening in the real estate market in 2009?

I see great opportunity for real estate professionals to define themselves as the market leader in a recovering market. It will be those who persevere who will be the “go-to” people once the market rebounds.

What advice do you have to help real estate agents and brokers get through this market?

Keep doing what you would do in a “normal” market. I was shocked to see the number of agents who crawled into a hole after the market collapse. The media perpetuates fear — don’t fall victim. After all, perception is reality.

What sparked the idea to start your company?

I have been in the world of television for more than a decade but came from a real estate family. After getting my license and having one foot in the media and one foot in real estate, I realized the two worlds could collide in an entertaining and beneficial way for real estate professionals. Marketing, in general, is lacking in quality in the real estate industry, and advancements in video, I believe, can have a positive impact on the real estate industry as a whole.

What’s been your biggest challenge in running the business?

Getting real estate professionals to understand the difference between quality and amateur work. Marketing is a direct reflection of their business and image and should be professional